Logo and Branding

• Guidelines on Usage
• Sizing and Placement
• Colour Treatment
• Logo Use Approvals and Other Questions

Guidelines on Usage

We have established the following set of guidelines to assist you in proper use of the Be Car Care Aware logo(s). These guidelines are mandatory for each and every use of the Be Car Care Aware logo, including third parties (partners, vendors, companies, etc.)

Sizing and Placement

The provided logos may not be altered in any way including stretching or re-colorization. The logo can not be combined with other logos, graphics or have wording added or removed.

All guidelines apply to both the French and English versions of the logo.

The Be Car Care Aware logo must stand alone. There is a minimum standard of empty space to be left around the logo and between any other object or text. This is the equivalent of 1/2 x wide, where x equals the height of the logo, as measured from the highest point of the logo to the lowest point.

Colour Treatment

The official colours of the Be Car Care Aware logo are Pantone 199 red and Pantone 295 blue. The exhitbits provided are the preferred versions for reproducing the logo, however, the logo may also be reproduced in the black-only version.

Black and white reproductions of the logo may be used positive or reversed.

Logo Use Approvals and Other Questions

Each use of the logo must be reported for approval and to enable Be Car Care Aware to maintain a record of the campaign reach. Any questions around the branding and logo guidelines or reports of usage can be directed to communications@becarcareaware.ca.

Be Car Care Aware English Logo without URL	EPS | JPEG | PNG
Be Car Care Aware English Logo with URL	EPS | JPEG | PNG
Be Car Care Aware English Logo without URL (reversed)	EPS | JPEG | PNG

Please contact us with any questions regarding the use of the Be Car Care Aware logo or its guidelines. The Be Car Care Aware logo is a registered trademark of the Car Care Council.