Be Car Care Aware is committed to educating consumers about the importance of regular vehicle service and repair. Working with the industry in its outreach efforts is a key element in achieving that goal.
The resources provided by Be Car Care Aware in your Industry Toolbox were developed to help you educate your customers about how regular maintenance ensures they are driving a dependable and safe vehicle.
Considering the average vehicle in Canada is 9.3 years old, ongoing maintenance and repairs should form part of the average Canadian’s budget.
However, the DesRosiers 2013 Canadian Automotive Aftermarket Demand Study, which examined Canadian spending habits around service and repair, showed the average Canadian is underspending on vehicle maintenance and repair by $623 a year.
Through Be Car Care Aware, consumers will receive the information needed to comprehend, plan, and even foresee their vehicles’ service and repair requirements before work is required.
We invite you to explore the many industry resources for consumer education on the website, which are also available for order in our e-store (including branding options for our sponsors). If there is a resource or tool you would find helpful that is not currently available through the Be Car Care Aware program, please let us know using the form below.